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Practical AI for Business Growth
Turn AI from curiosity into repeatable workflows
A Hands-On Workshop for ICABA Members
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Who's Guiding Today's Session
Your facilitators for this hands-on workshop
Charles Smart
CEO & Founder, MetAiBlock
AI Strategist & Orchestration Architect
Andre Kay
CEO, Sociallybuzz
Social Media & Growth Strategist
As Featured In
About Charles Smart
Leading and guiding organizations through AI-powered transformation. Focused on practical implementation over theory, helping teams orchestrate workflows that drive real business results.
About Andre Kay
Helping businesses grow through strategic social media marketing. Award-winning campaigns that drive real results.
AI Is Moving Fast. Faster Than Most People Realize.
The gap between those who adopt and those who wait is widening every day
Access Is Easy. Direction Is Rare.
Everyone can sign up. The question is: what do you do once you're in?
The Common Path
- Try a few prompts, get mediocre results
- Forget about it for weeks
- Come back, start over
- Never build anything lasting
The Strategic Path
- Build a system, not just prompts
- Create workflows that compound
- Train AI on YOUR business
- Results improve over time
AI Can Support Every Part of Life and Work
Where do you want to start?
Get Your AI Cheese
Like the classic story — the maze has changed. Those who adapt find the cheese. Those who wait... don't.
Which one are you?
Master a Few. Skip the Rest.
You don't need 50 AI tools. You need 3-5 that work together.
ChatGPT
Versatile, widely adopted, strong for general tasks
Claude
Deep reasoning, Projects for context, excellent for business workflows
Gemini + Veo 3
Multimodal creativity with Nano Banana for image + text generation
How I Think About the Tools Right Now
ChatGPT
Quick tasks, general help
Claude
Deep work, Projects, business systems
Perplexity
Agentic AI - autonomous research & actions
Gemini
Creative tools - Veo 3, Nano Banana
Higgsfield
Multi-tool creative hub in one interface
Workflow. Automation. Agentic AI.
These work together — but they are not the same thing.
Workflow
The sequence of steps to get a result
Automation
Rules and triggers that move work automatically
Agentic AI
AI that can reason, decide, and act toward a goal
Clarity Beats Magic Words
Forget memorizing prompts. Learn how to communicate clearly.
Role
Who should AI be?
Context
What's the situation?
Task
What exactly do you need?
Format
How should it look?
Constraints
What are the limits?
Examples
Show what good looks like
Today Is About Building, Not Just Talking
You're going to leave with a working system, not just slides
Let's Build Something Practical
The next sections are your click-by-click guide